Classic Never Goes Out of Style: Reebok Canada's Fall/Winter 2026 Preview

Music, nostalgia and a little Toronto energy at Pennies on College Street.

There's something about a brand that knows its history and isn't afraid to have a little fun with it.

On October 7, I had the pleasure of providing the soundtrack for Reebok Canada's Fall/Winter 2026 Preview, hosted at Pennies on College Street in Toronto.

The evening brought together fashion, music and community for an intimate look at Reebok's upcoming collection, with a healthy dose of nostalgia thrown into the mix.

And honestly, I love an event that understands the assignment.

Setting the Mood Through Music

For me, music and fashion have always gone hand in hand.

Think about the songs that defined certain eras, the sneakers we wore, the artists who influenced how we dressed and the sounds that became part of our everyday lives.

It's all connected.

When I'm curating music for a fashion or lifestyle event, I think about how the soundtrack can support that connection.

At the Reebok preview, the setting called for something that felt familiar, stylish and easygoing. Music that could hold its own while people caught up with friends, explored the collection and enjoyed the space.

Not every event needs a dance floor. Sometimes a great soundtrack is simply about creating an environment that people want to spend time in.

And when the music, setting and people all complement one another, the experience feels that much more natural.

The Kind of Brand Experience I Appreciate

What I enjoyed about this event was how comfortably everything came together.

The team at MacIntyre Communications, who handled the event design, did a great job creating an experience that felt true to Reebok's identity without making the branding feel overwhelming.

From the retro gaming stations and vintage television displays to the branded food and thoughtfully arranged merchandise, there was a sense of personality throughout the venue.

And the guests brought their own style to the evening. A mix of fashion, creativity and familiar faces that made the event feel distinctly Toronto.

These are the details I appreciate about well-executed brand experiences. You don't always need an elaborate production to make something memorable. Sometimes it's about choosing the right space, understanding the audience and bringing the right elements together.

Born Classic. Worn for Toronto.

As someone who has spent years working at the intersection of music, culture and events, I always appreciate opportunities to be part of experiences where those worlds meet.

Reebok's Fall/Winter preview was a reminder that a brand's history can still feel relevant when it's presented in a way that connects with the people and culture around it.

Thank you to Reebok Canada and MacIntyre Communications for having me contribute to the evening.

Always a pleasure to provide the soundtrack.