**Music curation for The Ordinary's 10 year celebration | Toronto, September 29, 2026**

One of my favourite things about being a DJ is getting to create the soundtrack for experiences that bring people together. Especially when there's an opportunity to be a little more intentional about the music.

I recently had the pleasure of curating the music for The Ordinary's 10 year celebration in Toronto, and this was one of those events where I really got to have some fun with my selections.

For those unfamiliar, The Ordinary is a Canadian skincare brand known for its straightforward approach to beauty. So it was fitting that their anniversary celebration felt equally thoughtful, with a little room for playfulness.

The space was beautifully transformed with chrome finishes, silver installations, cool blue lighting, interactive experiences and a few nostalgic touches. The entire setting felt like an extension of the brand.

And then there was the music.

Creating a Soundtrack That Felt Like Home

One of the things I learned ahead of the event was that guests would be arriving from different parts of the world, including India, Germany, the UK and Australia.

Naturally, that got me thinking.

I didn't want to approach this as just another corporate event where you play a few familiar songs and call it a night.

I wanted to be mindful of who was in the room.

Music has such an interesting way of connecting us to places, memories and different periods of our lives. Sometimes all it takes is hearing a song you recognize from home, especially when you're thousands of miles away, to make an experience feel a little more personal.

So I had some fun with the music selection, weaving different cultural influences and familiar sounds into a soundtrack that still felt cohesive.

The idea wasn't to play something from every country just for the sake of doing it. It was to create those little moments of recognition while keeping the overall energy of the room consistent.

And that's what I enjoy most about music curation. It's not always about the biggest song or the most obvious selection. Sometimes it's about reading the room, understanding the audience and knowing when to introduce something unexpected.

The Details Make the Experience

I also have to give some love to Candice and Alison for the event design.

The space looked incredible.

From the reflective surfaces and silver installations to the blue lighting and playful activations, everything felt intentional without being overly serious.

There was something refreshing about seeing a beauty brand celebrate a milestone with a little nostalgia and personality.

And honestly, I think that's what makes these types of experiences memorable.

It's not necessarily about how elaborate an event is. It's about how all the different elements work together and how people feel when they're there.

The design sets the scene. The people bring the energy. And the music helps connect it all.