when i hear or read about a new artist, its like second nature for me to hit google and find out everything about you.
sometimes unfortunately thats where the discovery ends *womp*.
my issue with undiscovered recording artists is that when i hear about you, i spend two minutes googling you, then sometimes i spend another ten to twenty minutes trying to find avenues to download or buy your music forcing me to do various annoying things such as – searching through iTunes, seeing if you are available on eMusic, or scouring the web for torrent files which i hate because its virus central (yucky).
from a user experience perspective, this sucks and deters a good amount of your potential target audience (aka me) away from finding actual copies of the music in exchange for the ability to blog about/stream/download/buy music.
sooooooo how can we fix this?
well, a few companies have been working to develop open Application Program Interfaces (API) music e-commerce stores which can be easily integrated on any web page [aka floating music players that give users an option to listen, download & buy music in the same place]. imagine visiting an artist’s website and being able to access an entire discography with the ability to stream and purchase songs, without ever leaving the page *excited*.
with the uncertainty of myspace, that application might just come in handy right now.
besides, myspace only is a portal for discovery not commerce.
until that miracle widget is developed, in the meantime i suggest recording artists research and map out their target audience and connect with the bloggers that speak to those specific people.
however, dont force feed anything, just make it happen organically.
any blog post is better than no blog post at all….
just make sure you are accessible and googleable online.
just my thoughts,
~lissa
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Tags: A&R bound, artist tips
WHAT TO DO NOW?