dj lissa monet OFFICIAL blog | music.life.love.everything.

Five years ago, music industry heads would talk for hours about how to get your CD or pressed vinyl into the hands of DJs in clubs or on radio, or even tips on how to press and package a CD that wouldn’t get buried on the desk of an A&R executive at some major label.

Def Jam started this trend back then – label reps just simply bum rushed parties and handed a DJ a record and forced him/her to play new music just to see a crowd reaction to that particular song. It was the greatest form of market research….

That type of guerilla marketing was the blueprint for a lot of marketing plans for major labels.

I’ll tell you first hand that that shit don’t work anymore.

I have attempted twice to throw an event where all you heard was just new, unreleased and rare music, and they have had poor turn outs…everyone could say the regular excuses – the venue was too big, there were a bunch of other parties going on blah blah blah yadda yadda yadda, those that live for discovering new music are like a rare species – there arent very many of us.

There are very few people who go to the club to hear NEW music that they have never heard before…a lot of people would prefer to plan a weekend of partying to hear the same five hits. Just a genuine question to those people…dont you get just a litte bit bored? dont you miss the element of surprise when hearing something in the club that you have never heard before?

Ive come to the conclusion that people will take in new music when they are in a passive state of mind – you know, at home, surfing the net, studying, working out, driving, etc. Not in the club when they want to get drunk and blame it on the alcohol and pretend that they know all about bricks when they make the trap say ay.

I’m constantly looking for the “next” – scouring myspace for the newest artist or the next hottest single. i never listen to the radio. that could be a HUGE mistake, but with so much undiscovered music on the net why listen to the same five to ten  songs on heavy rotation for about 8 hours a day?

~lissa

No related posts.